Advertising and promotion we consider to be an important investment, even though it is costly. We hope to generate the sales to pay for the advertising as we progress. We partially tie our advertising costs to forecasted sales. We target our advertising to the markets we feel will have the greatest number of potential customers so as not to waste our advertising dollars.

We are perceived as one of the better RV resorts on the coast. A place people enjoy coming to enough to return again and again, offering them ample amenities and natural beauty so that they want to spend their vacation time with us. And we are close enough to great fishing, river trips, a gambling casino and golf course, numerous state parks of great beauty, hiking, wind surfing, restaurants, shopping, etc. We inform our potential customers of what we have in the most impressive manner possible. And we track results of our different approaches to determine which is most effective.

Our marketing plan includes the following:

ADVERTISING IN:

• Trailer Life and Campground Guide - Purchased space for the 2004 season at a cost of $1900
• Woodalls - targets younger RVers - Purchased space for the 2004 season $1900
• Oregon Coast magazines Approximate $7900
• Take advantage of special high interest issues of major publications whenever possible
• Gold Beach Chamber of Commerce
• AAA
• Internet - over 300 links

COOPERATIVE ADVERTISING WITH:

• Southern Oregon Visitors Association
• Oregon Lodging Association
• California RV Association

ATTENDING TRADE SHOWS - The following cities have RV trade shows: Oakland, Roseburg, San Francisco, Eugene, Redding, Salem, Chico, Portland, and Medford.

DIRECT MAILING TO RV OWNERS FROM DMV OR RECREATIONAL VEHICLE SALES LISTS - to the following areas: Medford, Roseburg, Ashland, Grants Pass, and Redding. Color brochures describing what our resort offers. Create a full color brochure aimed at recreational vehicle owners for direct mailing in the Oregon and Northern California areas.

OTHER CONCEPTS

• 10% per cent coupons off on next stay included in handouts to arriving guests
• Holiday greetings to previous guests with discount coupons
• Quarterly newsletter to previous guests
• If our guests are pleased with us we hope word of mouth will become more and more valuable as the business grows
• Brochure exchange with other RV parks
• Articles in regional newspapers on grand opening, storm watching, whale watching, whatever relates to area
• Internet - turtlerockresorts.com
• Links to numerous other sites
• Create display advertising, color when possible, in recreational vehicle media
• Offer special discount coupons at point of sale at RV dealerships
• A very prominent sign next to Highway 101