RV Resort For Sale - Turtle Rock RV Park in Gold Beach, Oregon

Turtle Rock Resort

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Customer Profile

TYPES OF CUSTOMERS:

Tourists who use RVs rather than hotels and motels while in transit to a destination.
Traditional vacationers and weekenders who spend most of their time at facilities close to home.
RV Clubs similar to traditional vacationers.
Snowbirds which do make up a portion of Gold Beach' s RVers. They migrate to the best climates with the seasons.
Extended stay people are retirees, working individuals, and those who need interim housing during temporary or permanent transfers to a new locality, or while working temporary jobs in the area.
Age groups vary. A large segment of RVers are in their 40s and 50s, there are families, and younger hiker/bikers, and since we are the closest lodging of any sort to Pistol River where world championship wind surfing competition is held, wind surfers.
Education and economic status of customers are as varied as the group listed above.

CUSTOMER DEMOGRAPHICS:

The age group most likely to purchase an RV are consumers in their 40's and 50's, because they have the most time and money to allocate to the RV lifestyle. New studies by the National Association of RV Parks and Campgrounds show the prime age has lowered to 41, incomes range from $50,000 to $75,000, one third are empty nesters, and two thirds have some college education. This age group controls more than half the annual US disposable income. The potential market for RV ownership is growing significantly every year. The baby boomers will increase to 42% of all Americans in the next four decades.

A recent study conducted by Richard Curtain, Director of the University of Michigan's Survey Research Center found that consumer attitude toward RVs is very favorable. If age specific ownership rates remain constant, approximately 2 million more households will own an RV by the year 2010.

If ownership rates in the prime ownership age groups rise by 10% during the same period, the RV market will grow by 3 million households.

The high end market (RVs selling for over $150,000) has grown 19% annually since 1991. In 1997 an industry wide coalition of RV manufacturers, dealers, suppliers, and campground owners began a three year $15 million national advertising campaign to attract the next generation of RVers.

The campaign has been so successful that a new campaign in 2003-5 has been implemented with a budget of $50 million to propel the momentum of strong RV market growth. This investment indicates the industry's confidence in the future.

Cottage buyers have generally been professionals in their 40’s and above from the western states. Cottage renters vary from singles to older, retired couples. We have discovered our clientele to be very respectful of their surrounding due in part to the extra care of the cottage owners have taken to make each cottage a unique and comfortable experience.